Wednesday, May 11, 2005

Bikini Clad Realtor: "It's Got People Thinking"

The number of new realtors is booming and Realtor Wendy Heath in Long Beach has taken marketing to a new level. "A blazer and slacks just don't cut it for one local real estate agent. Heath chose to wear a bikini on a billboard she posted earlier this month. The advertisement is turning heads quicker than a Naples Island open house."

"'It's kind of flipped people out,' said Heath, who reported receiving almost as many calls from Realtors upset with the ad as those voicing support. 'A couple of agents are having a fit about it, but that's because they just didn't think of it first.'"

"In a competitive business like real estate, people are increasingly being forced to find creative ways to get people to remember their names, marketing experts say. 'The problem is everybody has a (real estate) license nowadays, and unless you differentiate yourself, it's tough to make a living.'"

22 Comments:

At 12:34 PM, Anonymous Anonymous said...

Will she flash you for ever client referral you give to her?

 
At 12:35 PM, Anonymous RentBoy said...

Good to see Mrs. Heath has Tony Robbins "wealth mastery" certification!
http://www.ehomes2000.com/agentsites/0000084127/profile.htm

Gentleman, this might just be the sign of the ultimate top, esp. given that she sells CA real estate. Either that or the apocalypse.

 
At 12:39 PM, Anonymous Anonymous said...

The ultimate "top" is a lot smaller than a bikini!

 
At 12:49 PM, Anonymous Anonymous said...

Where's the pic ??????

 
At 1:10 PM, Anonymous Anonymous said...

Here's another cool credential:

Landmark Forum, Advance Course, Self Expression Leadership

Nice! That certainly makes her opinions about real estate more credible.

Pete in OC

 
At 1:24 PM, Anonymous Jim in Venice said...

Use the ehomes2000 link for a pic - she's a hottie! I may have to go track down this billboard.

 
At 1:29 PM, Anonymous casting couch ken said...

There are almost as many Realtors™ in Calif now as there are home/condo sales. And that's in a boom! When the bust comes, Ms. Health may have to do more than just prance around in a bikini to get a sale. She might have to take it to another level.

 
At 1:50 PM, Anonymous Anonymous said...

ken,

I've been hearing such stories for a while now. The usual wild exaggerations (i.e. every other deal is being made in the sack) with, no doubt, a few grains of truth at the bottom.

 
At 8:38 PM, Anonymous Anonymous said...

I drive by the billboard almost every day.

It is on 2nd avenue as one crosses the bridge between Naples and Belmont Shore (Long Beach, CA) from the South. I will take the digital camera and get a few shots tomorrow.

Given all of the factual information on this website it is just one more confirmation that the end of the boom is near for So Cal.

 
At 9:25 PM, Anonymous ohangelynemyangelyne said...

Next thing you know, we'll hear that infamous LA non-celebrity celebrity Angelyne is hawking mortgages (she of billboard fame, as well.)

 
At 9:26 PM, Anonymous Anonymous said...

Yeah! Let's see that picture! :)

 
At 9:54 PM, Blogger desi dude said...

tonight fox11(local FOX channel)is doing a story on this realtor!

 
At 10:14 PM, Blogger bubbleman said...

after the real estate bust she can get a job at hooters...

 
At 11:26 PM, Anonymous Anonymous said...

shes a weight lifter..arms too big

 
At 1:59 AM, Anonymous Anonymous said...

Personally, I do feel sorry for people like this, who are often too unsophisticated and/or financially uneducated to realise they are coming in at the top.

I can't help thinking about the waste of time and energy and enthusiasm, not to mention the often scarce resources that have gone to feeding sharks like Robbins. It may interest you to know his organisation continually runs late-night infomercials as far away as Australia; he comes through on a flying tour every couple of months to certify more 'wealth masters'.

I have been given the Amway spiel many times over the years, and have twice gone along to the local monthly meeting as a guest. I had the same feeling there; all this hard work going (on average) nowhere when the same time and effort COULD virtually guarantee reasonable wealth if only people were prepared to get there SLOWLY.

 
At 5:16 AM, Anonymous Anonymous said...

Her Board of Realtors should consider censuring her. What's next - topless lawyers with strategic pixelation? Realtors strive for affirmation that they are in a profession -- in this case they need to act their age, so to speak, and cut this out. I'm a straight male and love to see a hot female body -- but not in an ad for serious, professional services.

 
At 6:38 AM, Anonymous Anonymous said...

"business casual" California Realtor style.................how professional

 
At 9:37 AM, Anonymous crawdaddy said...

**

---"It's got people thinking"---

It sure has. Here's what they're thinking, "What a ditz!" Or: "Maybe she'll let me bone her if I let her show me some condos." Is this what she learned at the Tony Robbins School of Overconfidence and Delusional Self-Esteem?

 
At 9:45 AM, Anonymous loveisallyouneed said...

After reading this story, I realized I needed to get my priorities straight.

So I fired my attorney because her tits were getting kind of saggy. I've changed dentists because my old one had a giant ass. And i'm thinking of switching veternarians because the one I go to is starting to look skanky what with her saddlebags and cellulite.

I'm glad I've finally seen the light. I feel more empowered already.

 
At 9:52 AM, Anonymous dilbert said...

***I fired my attorney***

Think you're on to something here. My former lawyer graduated at the top of his class at Yale. But he had this mole on his forehead that always bothered me. So now I work with a gal who got her law degree over the Internet from the University of Phoenix. She ain't the sharpest knife in the drawer, but oh man, what a rack...

 
At 9:52 AM, Anonymous Anonymous said...

I am "almost" amazed at the previous posts. For people trying to convince the rest of us that they are the professional ones and Ms. Heath has it all wrong, anyone only has to be able to read to see who is intelligent and professional. In Aspen they wear ski attire to promote that local; in Hawaii they wear attire to promote that local and selling beach property I only see the beach connection but of course all you college graduates; as I am sure you all are; only let the rest of us see what your agenda is; to criticize someone for doing something original. What a bunch of sour grapes. People who have no ideas of their own so lets get her. Censure, censure what, "IDEAS".

 
At 7:05 PM, Blogger Wendy Heath said...

Brains behind this Bikini...
You are all entitled to your opinions. You all have far to much time on your hands. Get to work!!! The billboard is on the corner at the beach, 500 bikinis roam here. I have an ad campaign going in the local paper w/my dog Bruiser as the spokesman. I've got humor... Who wrote the "professional" manual? I don't have time to be negative with any of you, however, I suggest you all do some self inquiry as to why the billboard bothers you. I don't care about the negative as long as you get the name right... Did you get the name right?

 

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