Bikini Clad Realtor: "It's Got People Thinking"
The number of new realtors is booming and Realtor Wendy Heath in Long Beach has taken marketing to a new level. "A blazer and slacks just don't cut it for one local real estate agent. Heath chose to wear a bikini on a billboard she posted earlier this month. The advertisement is turning heads quicker than a Naples Island open house."
"'It's kind of flipped people out,' said Heath, who reported receiving almost as many calls from Realtors upset with the ad as those voicing support. 'A couple of agents are having a fit about it, but that's because they just didn't think of it first.'"
"In a competitive business like real estate, people are increasingly being forced to find creative ways to get people to remember their names, marketing experts say. 'The problem is everybody has a (real estate) license nowadays, and unless you differentiate yourself, it's tough to make a living.'"